Media Toolkit - Michigan Central

Media Toolkit

Michigan Central is a destination for advancing technologies and programs that address barriers to social, economic and physical mobility. Our open-platform community connects startups with established companies, government entities and innovators to collaborate and fast-track answers to many of our world’s problems.

The 30-acre campus is both a convening place and a call-to-action to advance a more sustainable, equitable future through a community-based approach to mobility solutions. Building on Detroit’s rich history as an engine of change, the transformative Michigan Central project aims to strengthen the city’s existing fabric of community and accelerate its economy, while inspiring collective action on the most pressing challenges at the intersection of mobility and society worldwide.

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Asset Library

Please use this site to download official assets, including logos, photos and more for your projects. We will be updating this site regularly, so be sure to stop by often to ensure you have the most current asset.

The Station - Exterior Side

The Station – Exterior Side

The Station

Photo credit:

Helmut Ziewers

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The Station -Exterior Reflection- August 2023

The Station – Exterior Reflection – August 2023

The Station

Photo credit:

Helmut Ziewers

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The Station - Exterior Panoramic

The Station – Exterior Panoramic

The Station

Photo credit:

Stephen McGee

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The Station - Exterior Night Grounds

The Station – Exterior Night Grounds

The Station

Photo credit:

Stephen McGee

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The Station - Exterior Night

The Station – Exterior Night

The Station

Photo credit:

Stephen McGee

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The Station - Exterior Lights - July 2023 (2)

The Station – Exterior Lights – July 2023 (2)

The Station

Photo credit:

Helmut Ziewers

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The Station - Exterior Lights - July 2023

The Station – Exterior Lights – July 2023

The Station

Photo credit:

Helmut Ziewers

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Newlab at Michigan Central - Interior (6)

Newlab at Michigan Central – Interior (6)

Architecture, Newlab at Michigan Central

Photo credit:

Brian Ferry

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Newlab at Michigan Central - Interior (5)

Newlab at Michigan Central – Interior (5)

Architecture, Newlab at Michigan Central

Photo credit:

Brian Ferry

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Newlab at Michigan Central - Interior (4)

Newlab at Michigan Central – Interior (4)

Architecture, Newlab at Michigan Central

Photo credit:

Brian Ferry

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Newlab at Michigan Central - Interior (3)

Newlab at Michigan Central – Interior (3)

Architecture, Newlab at Michigan Central

Photo credit:

Brian Ferry

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Newlab at Michigan Central - Interior (2)

Newlab at Michigan Central – Interior (2)

Newlab at Michigan Central

Photo credit:

Brian Ferry

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Newlab at Michigan Central - Interior (1)

Newlab at Michigan Central – Interior (1)

Newlab at Michigan Central

Photo credit:

Brian Ferry

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Newlab at Michigan Central - Exterior Entrance

Newlab at Michigan Central – Exterior Entrance

Architecture, Newlab at Michigan Central

Photo credit:

Jason Keen

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Newlab at Michigan Central - Exterior Detail

Newlab at Michigan Central – Exterior Detail

Architecture, Newlab at Michigan Central

Photo credit:

Jason Keen

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Newlab at Michigan Central - Exterior (6)

Newlab at Michigan Central – Exterior (6)

Newlab at Michigan Central, The Station

Photo credit:

Jason Keen

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Newlab at Michigan Central - Exterior (5)

Newlab at Michigan Central – Exterior (5)

Newlab at Michigan Central

Photo credit:

Jason Keen

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Newlab at Michigan Central - Exterior (4)

Newlab at Michigan Central – Exterior (4)

Newlab at Michigan Central

Photo credit:

Jason Keen

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Newlab at Michigan Central - Exterior (3)

Newlab at Michigan Central – Exterior (3)

Newlab at Michigan Central

Photo credit:

Jason Keen

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Newlab at Michigan Central - Exterior (2)

Newlab at Michigan Central – Exterior (2)

Newlab at Michigan Central

Photo credit:

Jason Keen

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Newlab at Michigan Central - Exterior (1)

Newlab at Michigan Central – Exterior (1)

Newlab at Michigan Central

Photo credit:

Jason Keen

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Bagley - Interior - Event

Bagley – Interior – Event

Bagley

Photo credit:

TBD

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Bagley - Exterior Night

Bagley – Exterior Night

Bagley

Photo credit:

TBD

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Bagley-Exterior-Daytime

Bagley – Exterior Daytime

Bagley

Photo credit:

TBD

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Press Releases

Electreon

MDOT, City of Detroit and Electreon unveil nation’s first public EV-charging roadway at Michigan Central

Press Releases

Electreon receiver technology charges EVs while they drive across the chargers imbedded in the pavement.

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Pearl-Electric

Michigan Central, Newlab partner with DTE Energy, Walker-Miller and others to advance energy equity, adoption of new technology

Press Releases

New initiative will launch projects and programs focused on driving tangible action to help lower energy bills, boost energy-efficiency and more.

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credit Nadir Ali for Michigan Central_drone community demo day 4

Michigan Central, MDOT launch Advanced Aerial Innovation Region in Detroit to accelerate commercial drone development

Press Releases

First-of-its-kind urban airspace infrastructure establishes Michigan as a national leader in the emerging advanced aerial mobility industry.

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new fellowship program

Michigan Central and Newlab launch new fellowship program to support underrepresented communities in Detroit’s tech ecosystem

Press Releases

Backed by Michigan Central’s Equitable Ecosystem Fund, the Founder Fellowship will work to not only help underrepresented founders succeed but work toward advancing diversity and inclusion in tech.

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Helmut Ziewers/HistoricDetroit.org

Applications Now Open for Detroit Residents to Turn Their New Business Ideas into Reality Through Builders + Backers Idea Accelerator Powered by Heartland Forward

Press Releases

Program offering up to $5,000 is through partnership with Michigan Central and Newlab.

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Technician-safety-meeting

Michigan Central skills-training initiative kicks off by helping Detroiters become EV charger techs through ChargerHelp!

Press Releases

Program is a partnership with the State of Michigan and City of Detroit’s Detroit at Work.

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Technician with glove on holding connector

Michigan Central partners with MIT Mobility Initiative to tackle key mobility challenges

Press Releases

Detroit campus will serve as test site for advanced mobility research involving electric vehicles, drones.

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Darren Riley speaking in public

Michigan Central launches $1.5M fund to help tech-based startups take their business to the next level in Michigan

Press Releases

Up to $200,000 in funding available; JustAir named its first recipient.

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Book Depository Sunlit

Michigan Central Launches with Newlab Opening in Reimagined Book Depository

Press Releases

Newlab at Michigan Central will support the advancement of high-tech startups in mobility and convergent sectors, helping to cement Detroit’s legacy as the home of innovation.

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Leadership Team

Michigan Central is already attracting top talent from around the globe, and our leadership team is no exception. Bringing a wealth of experience and diverse perspectives, our team is primed to make Michigan Central a place that will inspire growth, collaboration, and creativity.

  • Joshua Sirefman

    Chief Executive Officer

  • Carolina Pluszczynski

    Chief Operating Officer

  • Nate Wallace

    Head of Civic Partnerships

  • Marcy Coburn

    Head of Curation and Programming

  • Melissa Dittmer

    Head of Place

  • Catherine Kelly

    Head of Communications and Editorial

  • Cornetta Lane-Smith

    Director of Community Engagement

  • Matt Whitaker

    Director of Mobility Innovation Platform

  • Clarinda Barnett-Harrison

    Director of Skills